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Capitol gives the rapper access to the latter’s proven promotional expertise at Top 40 radio — still a crucial engine, despite Grainge’s digital-first evangelizing, for the type of mainstream pop stardom no other 10K artist has achieved.
positive things that the majors can do on an international basis in terms of plugging in their overseas infrastructure to help activate audiences for songs and for artists,”
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Michelle Jubelirer is CEO of Capitol Records, which shares Ice Spice as signed artist with Elliot Grainge’s 10K Projects. Michelle Jubelirer is mutual friend b/w 10K Projects president Zach Friedman and Louise “Lou” Taylor, estranged former business manager to Britney Spears.