Lauren Sherman on Pete Nordstrom “Nordy” podcast
Mickey Boardman: only secret to staying in this business is staying in this business
I’m interested in good brands. Cover everything from target to Hermes. Consumer value.
Jewelry designer Kendra Scott.
Mission is having good time and having fun and make people take it seriously as business subject similar to apple, Microsoft and Goldman Sachs.
Follow money. Trained as business reporter. Follow who’s making money and who’s losing money.
Don’t write about companies that don’t interest me. Occasionally dip into reporting on boring businesses.
Gucci for instance under Alessandro Michele I was never into but understood why consumers would be interested.
If it’s not catching my eye, it’s not gonna catch eye of reader.
Fashion and retail have magic element. Merchant thing. Mix of products in stores brings people to stores. Science/magic mix.
Travis Kelce really into fashion and works with stylist sometimes even though says he doesn’t. (“6’5 260 lbs” says Pete). Slashed jeans, goofy t-shirt and LV jewelry. Looks kind of garish but I like it. I rather someone look not exactly right but love the way they look. Fashion says so much about a person.
Abercrombie doing so well.
More opportunity for brands that have real vision. $500M a year brand that a lot of people shop at. 20s and early 30s people will want to shop at place that gives them idea of how to dress.
Lower to middle class high school in suburban Pittsburgh (Baldwin High School). Fancy bag people would get was Coach bag. I got knockoff Kate Spade. Now people would get Louis Vuitton.
People will get pair of sneakers at cost and then resell on stockX.
Fancy dress was Betsy Johnson. Cindy Crawford wore Calvin to prom. Tory Burch wore YSL.
I felt silly wearing Proenza leather pants to school event for child.
More comfort spending $1,000 on something than there used to be.
http://linkedin.com/in/laurensherman2
Lauren Sherman is fashion business reporter at Puck’s private newsletter “Line Sheet” and host for Audacy’s podcast “Fashion People”.