Josie Zimmerman

Victoria’s Secret PINK

https://finance.yahoo.com/news/victoria-secret-sales-jump-9-120500852.html

Pink, she said, had an “outstanding” quarter with double-digit sales growth.

“When we first started talking about the Pink apparel opportunity, we had shared that, at one point, it was about 70-ish percent of the business and it had gone all the way down to mid-30s. It’s now above 40 percent and climbing,” the CEO said. “We think ultimately it’s somewhere in between 50 percent and 60 percent of the total Pink business. And we are extremely pleased. It was the leading category in the Pink business in Q3. We saw that much higher [average unit retail prices], a lower discount rate. It was just a very solid business.”

Pink businesses saw a boost from the livestreamed, megawatt runway show in October.

“We have over 60 million views, 50 billion impressions,” Super said, in the interview of the show’s broader media impact.

Pink was the star for the quarter and Super said the brand has a bigger opportunity in intimates than she initially thought.

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Josie Zimmerman is assistant intimates designer at Victoria’s Secret PINK.